Paid apps vs ad-supported apps

Below is a presentation by PinchMedia that analyzes ad-supported free apps compared to paid apps.

The main summarizing thoughts:
• Average app needs CPM > $8 to beat $0.99 app revenue
• Only give app away free if something in it screams “FREE”
• For paid app, release ad-supported free companion only when actual collected usage data suggests equal revenue.

For full text watch the presentation below.

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